A NASDAQ-listed software enterprise ran 750,000 CRM records through five regional data vendors that never agreed on anything. Tapistro rebuilt the hierarchy from scratch, and cited every link
Accounts mapped, deduped, and enriched — in days, not quarters
Net-new parent companies surfaced, now part of the qualified TAM
A citation on every parent-child link, so nothing was taken on faith
Company hierarchy is one of the quietest data problems in B2B2Sourced from the case study introduction: a single company rarely lives in a CRM as one record.. This enterprise sold across every major region, and each region ran on a different data vendor. No two agreed. Records for the same organization scattered under different names, with subsidiaries and regional arms logged as unrelated accounts.
Leadership couldn't answer the most basic question about their own market: how many companies do we actually sell to, and who owns each one? Territory and account plans were built on a miscounted base. Two reps could work the same customer from two regions and never know it.
They had tried fixing it through existing vendors. A static, pre-built tree could never match their definition of an account, or reach the long tail that made up most of their database.
Tapistro keyed on domain and country, the identifier that held across every region, and ran TAP AI Agents across all 750,000 records. This is what earned the trust to run it across the entire database: every step could be verified.
Every record from every regional system and vendor was pulled into one schema, with domain and country set as the composite key.
TAP AI Agents researched each account against live public sources — company sites, registries, and news — to confirm the true entity behind the domain.
For each account, the agents worked out its parent and children and attached a citation to every link.
Existing parents were linked. Missing parents were created as ICP-qualified records — this is how the mapping surfaced companies the database never had.
Duplicate records collapsed into one unified profile, and missing fields were filled in.
The finished hierarchy synced straight into the CRM — ready for territory and account planning the same week.
Identity built to their motion
Rather than forcing the company onto a vendor's fixed logic, Tapistro mapped on domain and country — the lowest common denominator that worked across every region and every source.
A citation on every link
Each parent-child relationship carried its source, so the team could verify a link instead of taking it on faith.
Built for the hard cases
Holding companies, acquisitions, rebrands, franchises, and separate regional entities — the cases a static tree gets wrong — were resolved from live evidence, not a fixed library.
ICP discipline
Every company added cleared the company's own ICP first and was enriched into a single unified profile, so the additions were real and sellable — never padding.
.avif)
.png)
.png)
