Eucloid Builds a Scalable, Signal-Driven GTM Motion with Tapistro
6
38% CTR
- Signal-driven orchestration
- Multi-channel GTM strategy
- Automated outbound GTM
“Tapistro is one of the easiest GTM platforms I’ve used. The UI is intuitive enough that even a beginner can become productive quickly. Within a week, you feel confident using advanced workflows. I would highly recommend Tapistro to anyone working in GTM.”
-
Ishtiaque Kazmi,
GTM Operations
“Tapistro is more than a tool; it’s a GTM operating system. It solved our multi-channel orchestration gap and made our strategy easy to digest and execute. We’ve moved from manual guesswork to a predictable, high-performance engine.”
-
Arjun Swami,
GTM Lead
Introduction
Eucloid, a leading data and analytics firm, sought to expand its successful India-based Databricks partnership into the U.S. market.
As Eucloid prepared for this next phase, the focus shifted toward building a scalable GTM engine that could support consistent pipeline generation, enable signal-led targeting, and power coordinated outreach across channels.
Tapistro partnered with Eucloid to help bring this GTM vision to life.
The Challenge
Before Tapistro, Eucloid was in an early-stage GTM exploration phase rather than operating a formal marketing engine. The team had tested different outbound and lead-generation approaches across APAC and the U.S., but these efforts were largely experimental and not designed for scale.
- Data silos: Account and event data were scattered across multiple spreadsheets, delaying real-time action.
- Manual research: The team spent hours identifying technology users - their core ICP - by searching across multiple websites.
- Fragmented outreach: Cold calling and email campaigns were small-scale experiments using tools like Apollo, Zoho, SendGrid, and Sales Navigator, with limited visibility or measurable impact.
- Long ramp-upcycles: It typically took 4–5 months of outreach to secure a first meeting, and overall conversions were around 2-3%.
While these early experiments provided learning, they also highlighted the need for a purpose-built GTM system, that could connect signals, enrichment, orchestration, and execution into a single, scalable framework.
The Goal & Solution
Eucloid’s goal was to build a unified GTM strategy under one roof eliminating silos, reducing manual effort, and creating a predictable, repeatable pipeline. Tapistro addressed this by becoming their core GTM system, consolidating prospecting, enrichment, signal tracking, and outreach into a single platform.
Key workflows included:
- Intent-driven account identification: Tracking accounts hiring key decision-makersand using technologies aligned with Eucloid’s ICP.
- Signal orchestration: Job postings, website visits, and other intent indicators were captured in real time by Tapistro AI agents to prioritize high-value accounts.
- End-to-end enrichment: Tapistro’s integrated data partners provided a complete, up-to-date view of accounts, removing the need for multiple enrichment tools.
- Multi-channel automation: The same enriched data powered email campaigns, LinkedIn outreach, and cold calling, all orchestrated within Tapistro.
By stitching together signals, enrichment, and outreach, Eucloid could now execute campaigns at scale without manual intervention, while ensuring personalized, high-quality engagement.
“Tapistro is one of the easiest GTM platforms I’ve used. The UI is intuitive enough that even a beginner can become productive quickly. Within a week, you feel confident using advanced workflows. I would highly recommend Tapistro to anyone working in GTM.”
- Ishtiaque Kazmi, GTM Operations
The Impact: A Performance Revolution
The shift from manual "brute force" to signal-driven automation redefined Eucloid’s growth metrics.
I. Engagement Optimization
The move to highly personalized, signal-based messaging resulted in a massive surge in top-of-funnel interest.
3.5x Increase in Open Rates:
Scaled from a baseline of 10% to a sustained 33-35%.
Hyper-Relevant CTR:
Click-through rates reached 37-38%, indicating the content was finally meeting the prospect’s immediate needs.
II. Pipeline Velocity
Tapistro eliminated the "waiting game," dramatically shortening the time from first touch to qualified opportunity.
Consistent Meeting Flow:
Generating 5 – 6 qualified meetings per month with high-intent prospects across large deals in enterprise customers and services contracts.
Shortened Sales Cycle:
What previously took 5 months of "warm-up" is now achieved in weeks through automated multi-channel orchestration.
III. Operational Alpha
“Tapistro is more than a tool; it’s a GTM operating system. It solved our multi-channel orchestration gap and made our strategy easy to digest and execute. We’ve moved from manual guess work to a predictable, high-performance engine.”
- Arjun Swami, GTM Lead
With Tapistro, Eucloid not only scaled engagement marketing campaigns but also gained a deeper understanding of GTM workflows, allowing them to replicate success in new markets while reducing cost and operational complexity.