Profile based GTM Orchestration vs Spreadsheets

Compare Tapistro and spreadsheets like Clay

Profile-based GTM orchestration goes beyond list-building by enriching dynamic profiles with multi-signal buying intent, enabling personalized campaigns and real-time engagement across the entire pipeline. In contrast, spreadsheet-based systems (like Clay) are limited to static data management, missing the depth and intelligence needed for true GTM success.

Tapistro and spreadsheets

Tapistro vs Spreadsheets

Features
Tapistro

Profile-based GTM Orchestration

Spreadsheets

Like Clay, Google Sheets or Excel

Tapistro Advantage
Bundled Intent Signals
e.g. jobs, news, website visitors
Green check
Red Cross
Use Tap credits to access signals
Combine multiple signals
Green check
Red Cross
Prioritize / Suppress with CRM & other Signals
Identify & Prioritize Repeat signals
Green check
Red Cross
Focus on prospects who show up repeatedly
WYSIWYG Orchestration Canvas
Green check
Red Cross
Easy to understand and report on the big picture
Pre-built waterfall enrichment
Green check
Green check
Reuse past enrichment
Green check
Red Cross
Save enrichment costs
Al Research Agents
Green check
Green check
Domain specific Al actions. No need to write full prompts
Micro-Segmentation & Personalization
Green check
Red Cross
Profile based approach enables true personalization
Comprehensive Account & Lead Scoring
Green check
Red Cross
Reporting - Step by Step + Cross-Journey
Green check
Red Cross
Easy to understand the big picture
Unified Account & Person Profiles
Green check
Red Cross
Understand all activities on each account & person
Governance & Privacy Compliance
Green check
Red Cross
Profile based approach simplifies GDPR like compliance
Cross-channel Attribution
Green check
Red Cross
Go beyond single channel conversion measurement to look at multi- channel prospect actions