ITILITE Pipeline Generation Transformed with Tapistro's AI-Powered Account Identification

Introduction

ITILITE, a leading Travel, Expense, and Payments platform in the US, needed a way to itegrate prospect data across touchpoints like organic, direct, and referral to maximize GTM efficiency and strengthen campaigns. The goal was to use de-anonymized account  data to:

1. Shortlist target accounts using pre-defined criteria
2. Identify personas based on carefully selected job titles and geographies
3. Make personalized pitches by industry and prospect use case

The Challenge: Unlocking Full GTM Potential

• ‍Multi-touchpoint GTM Strategy:  ITILITE wanted to improve returns from their overall GTM strategy by activating intent captured from the website and review site pages. Their goal was to hyper-personalize messaging and automate more of the outreach process in their 360-degree approach, and increase the conversion of traffic into qualified opportunities through smarter orchestration. ‍
• Optimizing Cold Outbound: ITILITE's SDR team was conducting cold outbound to contacts from various sources, but manual processes made it difficult to  scale outreach efforts.

The Tapistro Solution: Orchestrating a 360° GTM Strategy

Partnering with Tapistro complemented ITILITE’s existing approach, deepening their understanding of multi-signal, multi-channel automated outreach-  

• ‍Website Visitor de-anonymization: Tapistro helped ITILITE uncover and prioritize anonymous website visitors, combining account-level signals with person-level data. This multi-signal approach helped ITILITE identify high-intent accounts and, build richer profiles for faster, more targeted outreach. ‍
• Profile-Based Orchestration: Tapistro unified account intent data coming from ITILITE’s existing marketing channels (Direct, Referral), filtered by their ICP and created dynamic profiles which were further refined. This approach helped them create a comprehensive buyer journey across channels in their 360-degree marketing strategy and activate prospects coming in from different sources. ‍
• Intent-Based Lead Scoring: Tapistro enabled ITILITE to prioritize leads by scoring behavioral intent factors such as page visits, employee size, job titles, and more from multiple channels. This approach provided ITILITE’s SDR team with a daily, prioritized list for targeted outreach. ‍
• AI-Driven Account Enrichment: Tapistro’s AI agents helped ITILITE surface niche segments that are often misclassified or overlooked in traditional lead databases. By classifying and micro-segmenting accounts, Tapistro AI eliminated wasted effort on poor-fit leads and enriched profiles into precise personas, improving both targeting and messaging.
• ‍Cross-Channel Outreach- With Tapistro, ITILITE ran automated outreach across multiple channels, including automated email campaigns, LinkedIn messages, phone calls, and LinkedIn Ads. This multi-channel approach in their 360-degree GTM strategy boosted conversions and improved recall and open rates.

‍Results

Tapistro unified prospect data across thousands of accounts and multiple channels, enriched via Tapistro AI, enabling ITILITE to run hyper-personalized, multi-channel outreach, enhancing their GTM strategy—all managed by a lean, single-person team.  

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The result: 20% increase in meetings booked and 5% email reply rate, setting a new standard for outbound efficiency.

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“With Tapistro, we enhanced our 360-degree marketing strategy by integrating multi-channel signals into one unified flow. The ability to experiment with new intent signals and align our ICP in one place allowed us to improve overall GTM efficiency."  

— Surbhi Mundra, Head of Growth, ITILITE

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Tapistro empowers modern GTM teams to build AI agents for a variety of use cases and helps turn scattered intent signals into smart, scalable, and personalized growth engines. It houses deep integrations with industry-leading intent signals and data enrichment providers. Through AI-driven orchestration, anonymous noise turns into identified prospects, eliminating blind outreach and enabling faster, smarter targeting.

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TL;DR

ITILITE partnered with Tapistro to transform their GTM engine - connecting de-anonymized traffic, enriched profiles, and AI-led orchestration into one powerful, scalable strategy. Tapistro enabled ITILITE to automate cold outbound, unify cross-channel signals, and prioritize high-intent accounts - resulting in a 5% email reply rate and 20% increase in meetings booked, all run by a single-person growth team.