GTM Reference Library

The B2B GTM Glossary
Built for Revenue Teams

Every signal, framework, and term your sales, marketing, and ops teams need from intent data and ICP scoring to agentic GTM orchestration and beyond.

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Wiza

A person enrichment tool integrated with Tapistro as a third-party provider. Extracts and verifies contact data from LinkedIn to enrich prospect records with accurate email addresses and phone numbers.

Tools & Platforms

Workflow Automation

The use of technology to automate multi-step business processes that follow predefined rules and triggers. In GTM, workflows orchestrate sequences of enrichment, scoring, routing, and outreach.

AI & Automation in Sales/Marketing

ZeroBounce

An email validation and deliverability platform integrated with Tapistro for email verification. Provides third-party email accuracy checks, spam trap detection, and list scoring to keep outbound contact lists clean.

Tools & Platforms

Zero-Party Data

Data that a customer intentionally and proactively shares with a brand — preferences, interests, and feedback — through surveys, preference centers, or interactive tools.

Data Enrichment & CRM

Zoho CRM

A flexible CRM platform integrated with Tapistro as a first-party system of record. Syncs contact, account, and opportunity data with Tapistro's outbound GTM workflows and signal enrichment layer.

Tools & Platforms

ZoomInfo

An enterprise-grade B2B data platform integrated with Tapistro for account enrichment, person enrichment, and offsite intent signals. Delivers third-party contact data, company intelligence, and buyer intent signals to power outbound targeting at scale.

Tools & Platforms

ZoomInfo Intent

ZoomInfo's dedicated buyer intent data layer integrated with Tapistro for offsite intent signals. Provides third-party behavioral data on companies researching specific topics, products, and solution categories across the web.

Tools & Platforms

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