From Task Automation to True GTM Orchestration
Profile-based GTM orchestration goes beyond list-building by enriching dynamic profiles with multi-signal buying intent, enabling personalized campaigns and real-time engagement across the entire pipeline. In contrast, spreadsheet-based systems are limited to static data management, missing the depth and intelligence needed for true GTM success.
Compare Profile based GTM Orchestration and Spreadsheets
Features
Tapistro
Profile-based GTM Orchestration
Spreadsheets
Like Clay, Google Sheets or Excel
Tapistro Advantage
Bundled Intent Signals
e.g. jobs, news, website visitors
Use Tap credits to access signals
Combine multiple signals
Prioritize / Suppress with CRM & other Signals
Identify & Prioritize Repeat signals
Focus on prospects who show up repeatedly
WYSIWYG Orchestration Canvas
Easy to understand and report on the big picture
Pre-built waterfall enrichment
Reuse past enrichment
Save enrichment costs
Al Research Agents
Domain specific Al actions. No need to write full prompts
Micro-Segmentation & Personalization
Profile based approach enables true personalization
Comprehensive Account & Lead Scoring
Reporting - Step by Step + Cross-Journey
Easy to understand the big picture
Unified Account & Person Profiles
Understand all activities on each account & person
Governance & Privacy Compliance
Profile based approach simplifies GDPR like compliance
Cross-channel Attribution
Go beyond single channel conversion measurement to look at multi- channel prospect actions