Your AI Automation Worked on 20 Accounts. What Happens at 20,000?
Building AI into GTM systems your sales team can trust
Wednesday, November 18 · 10 AM PT / 1 PM ET · Live, with Q&A
A workflow that works on 20 accounts often breaks on 20,000
Most teams can get AI to complete a task. Far fewer have built AI into a system their sales team can depend on. Once AI starts touching thousands of CRM records, changing account classifications and routing accounts, the stakes change.
One team's agent treated missing evidence as proof of a classification and pushed it into thousands of CRM records. They had to unwind every change by hand.
Maria walks through four places AI breaks when a workflow moves into production, why it happens and the design that keeps it reliable.
You'll leave knowing where AI belongs in your GTM motion and where your team should stay in control.
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Wednesday, November 18 · 10 AM PT / 1 PM ET
Can't make it live? Register anyway, and we'll send you the recording.
Built for the teams that own the data sales depends on
RevOps leaders and ops teams
You manage CRM data, account classification and routing.
GTM and growth leaders
Your CEO or board is asking where AI fits in the stack.
Marketing ops and demand gen
You're building enrichment, scoring or personalization workflows with AI.
Sales and revenue leaders
You want reps working the right accounts with the right context.
Especially useful if you have a workflow running well on a small test set and want to run it across the full database.
Maria Constantine
Head of GTM @ TapistroMaria is Head of GTM at Tapistro, where she's helping companies rethink how AI powers their go-to-market operations. Her decade of experience ranges from established EdTech giants to early-stage Y Combinator startups, including a founding-team role at a technology startup later acquired by Shopify. Her GTM leadership has helped drive enterprise wins with Adobe, CBS Sports, and PUMA, alongside over 300% year-over-year revenue growth. Today, she brings a practitioner's perspective to building the systems and processes that turn ambitious GTM strategies into measurable results.